Have you ever seen the American Express commercial that shows a group of people having a business meeting at a restaurant. Then there is that key moment when the lunch meeting is over and a member of the group that is trying to impress the potential clients goes to pay the bill and his credit card is one of those new personalized cards that has something like a cartoon character on it. The potential clients take that little piece of graphic on his card and immediately translate that to a company that they may not want to do business with implying a level of unprofessionalism. Continue Reading »

The idea of a logo to identify yourself to the public is a great concept of course but the logo by itself is useless. The nature of a logo of course is for that symbol to identify a certain company or product. For example the swoosh on a sneaker would indicate to you a little company by the name of Nike. Now you did not always know that the swoosh at one time was a part of a bigger emblem that of the word Nike with the swoosh.

You see it’s the simple combination of the logo or emblem if you will with the a single word or small combination of words to indicate to you the public what that logo means or represents. Continue Reading »