Archive for the ‘marketing tool’ tag
Subconscious Signals Of Your Business Cards
Have you ever seen the American Express commercial that shows a group of people having a business meeting at a restaurant. Then there is that key moment when the lunch meeting is over and a member of the group that is trying to impress the potential clients goes to pay the bill and his credit card is one of those new personalized cards that has something like a cartoon character on it. The potential clients take that little piece of graphic on his card and immediately translate that to a company that they may not want to do business with implying a level of unprofessionalism. Read the rest of this entry »